Meanwhile, it is their tradition and culture to live with the family together. LinkedIn Positioning of the Nano The purpose of the Tata Nano was to target those peoples, families, and couples who used the two-wheeler as the mode of travel throughout their daily routine.
Therefore, the responsible person of the family use two-wheeler,as the mode of travel with his family. Since, the cost of car is much less and affordable. Meanwhile, here comes Nano as a dream of many peoples to have car reliable, safe, and affordable also with good mileage.
This is just a sample partical work.
That could provide the idea of the Nano, and how was it formulated and for whom. Consequently, the upgrade version of the two-wheelers, to the Tata Nano was a good choice for the company.
Therefore, the company would be able approach its target population from all dimensions, and assure the quality of car that would mitigate the negative aspect………. So, the company should start a marketing campaign for those customers and give them chance to drive the car, ensure that quality is better, and competitive to the other market products.
Indeed, the Tata Nano is better than the two-wheelers for many reasons, such as it is safe, reliable and affordable. Similarly, here lies the gap that Nano has to fit in it.
Meanwhile, the increasing traffic on roads had created complexities for the two-wheeler travelers, to safely travel on roads with their family and children. Furthermore, the people suspect the quality of car.
Since, the increased risk was drive force for the Tata group to fill that gap in the market. On the other hand, they also consider many factors such as the safety, reliability,durability and mileage as well.
Please place the order on the website to get your own originally done case solution. Furthermore, it can be determined that, India has strong family system, where there is no concept of living separately from the family except for education or job purpose. Furthermore, it can be determined that, company is currently facing some problems after an event at the car showroom, where a car had just blown up out of fire, due the short circuit.
Similarly, the company should make a documentary over the manufacturing of the Nano. On the other hand, other peoples also suspected the reliability of the car, due to the low price.
Consequently, the Nano was a good choice for the company, to make it against the two-wheelers and target those peoples having been using the two-wheelers, as the mode of travel throughout their daily routine. But, due to some financial problems and hindrance that could not allow him to havecar,to ensure the safety of his family.The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car.
The case focuses on the translation of Ratan Tata's (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of.
The case is considered as Tata Motors, India's largest automobile company, has developed the Nano, the cheapest car in the world. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of safe affordable car for the masses Ravi Kant, managing director of. It’s been a rough season for Tata Motors’ much-publicized “people’s car,” the Nano.
In November, while overall auto sales in India’s booming economy rose more than 22%, Tata sold only Nanos, down precipitously from the 9, it sold the previous July, news that’s been trumpeted in disparaging headlines from New York to Sydney.
Round Two: Repositioning The Tata Nano Case Solution, Positioning of the Nano The purpose of the Tata Nano was to target those peoples, families, and couples who. The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car.
The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of. Studying the turbulent two-year journey of Tata Nano in the Indian markets, ASB faculty, Deepika G. co-authored a case study that was published in the August issue of Marketing Mastermind.
Deepika worked with her colleague Sriram Rajann at the Indian Business School, Hyderabad to unearth fascinating Nano facts to develop the case.Download